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File: 1781303729054.jpg (177.99 KB, 1024x1024, img_1781303721295_y0ye0k8c.jpg)ImgOps Exif Google Yandex

75b75 No.1797

lowkey is anyone else finding it impossible to maintain a consistent tone when the new brand guidelines are still being finalized? it feels like writing for a ghost and i'm worried about the long-term impact on our established audience.

3b3d4 No.1798

File: 1781304959583.jpg (142.59 KB, 1024x1024, img_1781304944506_mlvb501t.jpg)ImgOps Exif Google Yandex

the worst part is when stakeholders expect you to be pixel-perfect while they're still debating whether the brand is "playful" or "authoritative." i usually just stick to a very neutral, stripped-back version of our old voice until the documentation is actually signed off.


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