/cont/ - Content Strategy

the risk is definitely in the cringe factor . if you use a decade that doesn't even resonate with your actual target demo, it just feels like a corporate suit trying too hard to be "relatable." i worked on a campaign last year where we used 90s aesthetics for a gen z audience and it completely tanked our engagement . you have to ensure the nostalgia is authentic to the specific subculture you're targeting, not just some generic "retro" vibe. does your piece mention how to bridge that gap between target audience age and the era being used? it's a fine line between building trust and looking totally out of touch.