just finished reading a piece in
marketing tech weekly about unifying ur data streams. its all about building a single workflow that ties together
audience segmentation and automation so u arent just sending blasts. if u can bridge the gap btwn contact details and performance measurement, the whole
content lifecycle gets way more efficient.
it makes manual list cleaning obsolete . i used to think
manual tagging was enough, but its rly about that deeper integration. anyone else struggling w/ syncing their CRM data with their ESP?
article:
https://blog.hubspot.com/marketing/crm-email-marketing