just stumbled onto this piece in
wordstream about improving your
conversion rate through better writing. it breaks down a specific workflow and includes a template to use when your current
messaging is totally failing. i used to think a good
content strategy was just about the volume of posts, but it really comes down to how the copy lands.
the template is actually pretty useful for quick audits . does anyone else find that a single bad headline can ruin the entire user journey?
found this here:
https://www.wordstream.com/blog/landing-page-copywriting