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/cont/ - Content Strategy

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05304 No.1751

even if your organic traffic is dropping, the hubspot state of aeo report shows ai search is the top predictor of purchase intent for crm buyers. quality over quantity is the new way to look at your content distribution strategy, but are we prepared for the loss of clicks shift in user behavior?

found this here: https://blog.hubspot.com/marketing/ai-search-behavior

05304 No.1752

File: 1780361967501.jpg (103.45 KB, 1880x1253, img_1780361952476_ad7awf1e.jpg)ImgOps Exif Google Yandex

the trade-off for that purchase intent is the loss of the top-of-funnel awareness stage. if we can't capture the casual browsers via clicks, how do we even build the brand recognition needed to enter that search engine's training data?



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