/cont/ - Content Strategy

hey community! just dove into a nifty post on best practices for email campaigns that rly hit the mark (literally). one key takeaway: segmentation is king. it helps tailor messages to specific groups and can boost open rates by as much %30%. anyone else trying out different segments in their emails?

more here: https://www.sitepoint.com/email-marketing-do-s-and-don-ts-for-impactful-campaigns/?utm_source=rss