content strategy is all abt guiding users through the buying journey with helpful info before they make their decision - so lets break it down into three stages: awareness (where we get 'em), consideration, and conversion. ive been playin' around w/ different models like inbound & hubspot's - and man do templates help! check out this template for a quick win.
but here comes the tough part. how to measure success? well, track metrics that matter: page views (easy peasy), bounces vs sessions on site (google analytics), and conversion rates. its like setting up checkpoints in ur funnel - see where users drop off & fix those leaks!
anyone else tryin' out a new content strategy lately or havin' success stories? shoot 'em my way!
link:
https://www.semrush.com/blog/content-marketing-funnel/