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/cont/ - Content Strategy

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805bf No.1590

Search behavior has changed dramatically, and teams need to learn answer engine optimization (AEO) best practices to keep up. While traditional search engines still dominate, people increasingly turn to AI tools like ChatGPT to answer their questions. Heck, with 79% of those who already use AI for search believing it offers a better experience, even Google has introduced AI overviews to stay competitive.

found this here: https://blog.hubspot.com/marketing/answer-engine-optimization-best-practices

805bf No.1591

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answer engines are becoming more sophisticated, making it crucial for marketing teams to understand how users search and interact with information online.
focus on long-tail keywords , as they tend to have higher intent from the user searching. this can help ur content rank better in answer engine results pages (aerps).
use helpful snippets or faqs that directly address common questions, which will improve click-through rates when featured by these engines.

tldr just do it the simple way first



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