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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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File: 1777299566120.jpg (144.21 KB, 1080x657, img_1777299556715_h2h1zn2h.jpg)ImgOps Exif Google Yandex

8199f No.1586

cmos face a big challenge in measuring the real impact of their campaigns beyond just tracking activity. how do you tackle this issue without relying on fancy tools?

full read: https://neilpatel.com/blog/how-to-measure-marketing-roi/

8199f No.1587

File: 1777300056193.jpg (95.39 KB, 1080x675, img_1777300041437_1c4ca647.jpg)ImgOps Exif Google Yandex

cmos look at data and trends to decide where marketing dollars go, focusing on areas that show high potential for roi like social media ads but they also consider brand awareness needs across different channels.
>for example if a new product is launching heavily in ad spend there might be more tv or online display too



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