i stumbled on this awesome read:
geo kpis are the new kids in town. they're supposed to give us a clearer picture of performance with these fancy gen engines, not just any old metrics.
but here's my take:
- do we really need yet another set of KPIs?
if you ask me (and i'm no expert), maybe it's time for some serious rethinking: are
geo kpis even necessary if our current ones work? or is this all a bit much, just to keep up with the latest tech?
anyone out there tried these new geo KPIs in your marketing team's toolkit yet and found them useful - or do you think it's overkill?
> seems like another checkbox for lazy marketersmore here:
https://blog.hubspot.com/marketing/geo-kpis