did you know that
32% buyers find new b2b vendors via generative ai chatbots? seems like ignoring this could be a costly mistake. these tools help potential clients narrow down their options, so an
answer engine optimization (aoe) strategy is crucial to stay relevant.
i've been digging into how companies can using aoa for better visibility and stumbled upon some interesting tactics:
- creating high-quality content that addresses common buyer queries
- optimizing your website w/ keywords used in ai chatbot conversations
- collaborating closely w/ tech partners who develop these tools
but here's the thing: even if you ace all those, will buyers find YOUR site first? i'm curious abt what everyone else is doing to ensure they rank high. any tips or tricks from real-world implementations would be super helpful!
found this here:
https://blog.hubspot.com/marketing/aeo-b2b-strategy