i was reading up on this because i felt my socials were a bit too scattered lately - guess it's time for an overhaul. so what are these
content strategy terms we hear about?
basically,
pillars refer to the core themes or topics u want ur content around. like if u're into fitness and wellness stuff on insta-tiktok-inspo feeds.
here's a quick run-down:
- fit life- workouts & nutrition tips
- `wellness wisdom` - mental health advice, self-care hacks
and hey - don't forget the fun! maybe throw in some behind-the-scenes or just goofy posts to keep it lively. but remember: consistency is key.
what pillars have u found work best for ur page?
full read:
https://sproutsocial.com/insights/social-media-content-pillars/