/cont/ - Content Strategy

is it time to bury email as an outdated tactic in 2026? can ai chatbots take over?
surely you've seen those flashy ads for ''TikTok Influencer Partnerships, but what about the inbox clutter, spam filters, and dwindling open rates of emails?
Is your email list dying a slow death , or is there still '''life in it yet?
>Imagine waking up to 50 new messages from different brands every morning. It's overwhelming.
but hold on! with the rise of ai chatbots, engagement has skyrocketed by over ''28% this year alone!
Is email marketing dead? No way!
sooo here's my take: Email isn't going away , but it needs to evolve or risk becoming irrelevant.
>Update your templates and content regularly.
>
Personalization is key. use customer data wisely, not just spammy offers.
Chatbots vs Emails
will chatbot interactions eventually '''replace traditional emails? or will they coexist as complementary tools?
i think the future lies in hybrid strategies. chat for immediate engagement and email to nurture leads over time
What do you think ? let's brainstorm some new ideas together!