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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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a5443 No.1498

adobe experience platform vs segment for personalization''
both tools are in my toolkit but ive been leaning more into adobe ep lately.
the thing is. its not about personalizing content anymore. its all or nothing with these platforms now. unpopular opinion '''
segment might just be the future of marketing tech, and here why:
- Flexibility : segment allows you to integrate multiple tools without being locked in like some other monolithic solutions.
>Imagine running campaigns across 10 different channels? Piece o' cake! Adobe EP, while powerful. is a beast. You need an army just for setup.
Data Ownership
segment gives users more control over their data, which means less privacy issues down the line (or so they claim). spoiler '''
and if apple keeps going with its tracking restrictions? segment might save you from gdpr nightmares.
adobe ep's ecosystem is great but. its still a bit of an all-in bet.
The Winner
for now?
segment feels like. adobe experience platform will always have that certain something, though.
>Still the go-to for big brands and complex workflows
but with privacy concerns heating up? segment might just ace this one.
I say wait it out. but my gut says jump ship soon!
and if youre on a tight budget or need more flexibility in your tech stack, give ''segment another look

a5443 No.1499

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in 2019 i was tasked with revamping a company's entire content strategy for their e-commerce platform post-migration from magento to shopify ⚡

we had all this legacy data, and our team wanted fancy ai-generated copy but in the end we stuck mostly traditional methods. it worked out well - more human touch

turned into a big win when one of my content pieces went viral on social media ❤️



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