search used to be a clear path: you ranked high enough for someone's query and boom - click. but now it feels like that model's falling apart faster than most teams can adapt. ⚡
ive been digging into this trend, especially with all the ai-powered assistants popping everywhere . i wonder how long before zero-click searches become more common? will our strategies need a complete overhaul?
anyone else noticing changes in click-through rates or user behavior lately that you think are linked to these new search trends?
https://blog.hubspot.com/marketing/zero-click-searches