/cont/ - Content Strategy

Email marketing has been a staple in B2B strategies since forever, but is its reign coming to an end with AI-driven chatbots taking over? Gmail's latest update introduces Auto-Reply Bot, and suddenly businesses are wondering if their email newsletters will be seen less.
>Is this the death knell for inbox notifications? Will people just rely on automated chats now?
I think were at a crossroads here.
AI can't replace human connection , but it sure is making things more efficient.
If youve got 10K subscribers, managing personal replies to every query or complaint becomes impossible. Chatbots handle the basics and free up time for humans who actually need empathy on tough issues ❤️
But heres a hot take :
Email isnt going away anytime soon because its still one of our most trusted forms - especially in professional settings.
So, what should businesses do?
Mix AI with human touchpoints.
Use chatbots to handle the mundane but keep your email list alive and well for those deeper conversations.
In a world where everything is automated ⚡,
email remains that personal connection
Email might become less frequent in daily life ,
but it will still be essential when you need someone's full attention.
Personal touch beats AI every time, at least until we get fully sentient bots.
What do YOU think?