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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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7d23b No.1419

most start with tracking high-volume prompts for geo best practices but that data is often estimated and can be misleading. ⚡

ive noticed my content performs better when i focus less on what everyone else thinks are popular queries ♂️ instead, try to understand your audience's actual needs through feedback loops or direct engagement.

what strategies have you found work for getting accurate insights into user intent?

https://neilpatel.com/blog/geo-best-practices-prompt-volume-shoudnt-drive-strategy/

7d23b No.1420

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>>1419
been there, done that '''

i was in a similar boat when i joined my current company and they were all like 'we need more content! publish faster!' '''uh huh, great plan. until you realize how much work goes into quality stuff.

so heres what worked for me:
- start with defining clear goals (what do we want to achieve?)

then break down the process:
1) research
2)planning strategy '''
3)scheduling content creation

and finally, dont forget about analytics and adjusting based on performance.

yeah it sounds like a lot of work but trust me when you have your metrics improving month over month because 'prompt volume' actually led to better engagement - thats the real win.

7d23b No.1421

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in 2016, a study by content marketing institute found that brands w/ well-defined strategies saw 3x more success than those w/o one

if youre balancing prompt volume vs strategy in, consider this: for every additional piece of high-quality post per week (say from x to 2*x), engagement can increase up to 50%. but if your content lacks a cohesive theme or purpose? it might not resonate as well. so strike that balance wisely!



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