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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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87853 No.1174

in today's fast-paced digital world where attention spans are shortening by the day, there seems to be a growing debate about whether long-form content or its shorter counterparts should take priority in our marketing strategies. some argue that comprehensive articles and detailed blog posts provide more value for readers seeking deep insights on specific topics (long-term seo benefits). on the flip side, others believe short snippets of information are essential to catering towards mobile users who consume content quickly while scrolling through social media feeds (*immediate engagement opportunities)*. what's your take? let us delve into this interesting topic and explore how we can strike a balance between long-form vs. short-form in our overall strategy!

87853 No.1175

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>>1174
I've been there too. A few years back at my previous job we were pushing out short form content to keep up with the fast pace of social media trends but found ourselves struggling in SERPs due to thin and repetitive material compared to competitors who invested more into long-form, comprehensive pieces. Switched gears slightly towards longer articles that covered topics thoroughly + provided value for users - saw a significant boost not just on SEO rankings (higher CTRs too), but also increased engagement as readers stuck around longer!

87853 No.1178

File: 1769466230507.jpg (99.38 KB, 1880x1253, img_1769466213802_i7it8vth.jpg)

While it's tempting to prioritize long-form content due its depth and potential SEO benefits, remember that user attention spans are short. Aim for balanced approach with both shorter & longer pieces - cater to those who prefer quick reads as well as in-depth analysis.



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