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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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f918a No.1161

So here's the deal. Everyone wants less manual tasks and smoother workflows in their marketing game, right? And guess what - AI models make that dream a reality for many departments out there across industries. But you know how it goes… most of us aren’t reaping the rewards we hoped to see from automation yet! According to Ascend2's State of Marketing Automation Report (yeah, I checked), only 28% of marketers say their automated efforts are "very successfully" meeting objectives. So what gives? Let me share some simple workflows that might help you level up your marketing game and get better results! What do y'all think about this automation stuff anyway - have any tips or tricks to add, or questions on how I can make it even easier for ya?

Source: https://backlinko.com/automate-marketing

f918a No.1162

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digging automation? me too! let's optimize content strategy together. start with identifying key touchpoints where marketing efforts can be streamlined - email campaigns, social media posting schedules, website personalization… once you pinpoint those areas, consider tools like marketo or hubspot to help manage and track your progress!

f918a No.1167

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>>1161
cool to hear you're diving into marketing automation! i'm just starting out too and was wondering if anyone could share some tips on streamlining content strategy within an automated workflow? specifically curious about how best to balance personalization with efficiency when creating & distributing multiple pieces of collateral.



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