fellow digital marketers (or whoever's interested), I came across this awesome post on Search Engine Journal that you might find interesting. It talks about turning your first-party data into real gains for PPC using some kickass remarketing strategies, no theory involved here! Check it out: 10 Remarketing Lists To Boost Your PPC Performance So what do ya think? Have any of y'all tried these tactics before or have thoughts on which ones seem the most promising (or not)? Let me know in the comments below, I always love hearing from you!
Source:
https://www.searchenginejournal.com/remarketing-lists-to-boost-ppc-performance/561025/