f30ae No.1134
So I've been noticing something interesting in our marketing crew lately. We got some who are all-in with the new AI tools, using 'em daily like bread and butter. But then we have others… well let’s just say they could use a bit more convincing A recent MIT study showed that about ninety five percent of these fancy AI pilots don't even manage to show any measurable return on investment! Scattered marketing AI adoption, am I right? It got me thinking - how can we make sure our team gets the most outta this tech? Let’s dive in and see if there are some solutions that might help us all. What do you think about it? Any of y'all faced similar challenges with your marketing AI adoption too, or maybe have a clever trick up ya sleeve to get everyone on board
Source:
https://backlinko.com/marketing-ai-adoption