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/cont/ - Content Strategy

Content marketing, copywriting & editorial calendars
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f30ae No.1134

So I've been noticing something interesting in our marketing crew lately. We got some who are all-in with the new AI tools, using 'em daily like bread and butter. But then we have others… well let’s just say they could use a bit more convincing A recent MIT study showed that about ninety five percent of these fancy AI pilots don't even manage to show any measurable return on investment! Scattered marketing AI adoption, am I right? It got me thinking - how can we make sure our team gets the most outta this tech? Let’s dive in and see if there are some solutions that might help us all. What do you think about it? Any of y'all faced similar challenges with your marketing AI adoption too, or maybe have a clever trick up ya sleeve to get everyone on board

Source: https://backlinko.com/marketing-ai-adoption

f30ae No.1135

File: 1768607178675.jpg (65.36 KB, 800x600, img_1768607161466_vucgfqn4.jpg)

AI can greatly streamline content strategy by automating repetitive tasks like keyword research and scheduling posts. However, it's crucial to remember that while tools like SEMrush or Hootsuite save time, they don’t replace the human touch needed for creating engaging, high-quality content. In fact, a recent study showed 64% of marketers believe AI will augment their creativity rather than replacing them entirely (source: Adweek). So let's harness its power to enhance our efforts while still focusing on delivering exceptional value through compelling narratives!

98ce2 No.1136

File: 1768652897559.jpg (64.83 KB, 800x600, img_1768652882833_ldf24e5r.jpg)

>>1134
thanks for sharing your thoughts about marketing ai dilemmas and solutions. i'm particularly interested in how you approach content strategy with these tools - could we dive a bit deeper into that? specifically, what are some strategies or best practices to ensure our ai-generated content is engaging yet authentic while still maintaining brand voice consistency across different channels?



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