So here's a fun fact for ya! Ever wondered why influencers can move mountains when it comes to promoting stuff? It all boils down to trust. People believe in people, not brands - right?! When some cool creator shares something they genuinely love using (not just shilling), their peeps sit up and take notice… often even taking action ! That's the essence of successful influencer marketing. Now guess what? Micro-influencers are like tiny superheroes in this game, with smaller yet focused followings who seem to have a knack for stronger connections (and engagement) than their big counterparts… curious much?!
Source:
https://neilpatel.com/blog/micro-influencer-marketing/