Found something super cool I wanted to share - Google's latest suite of AI-powered tools, PMax and AI Max for Search Campaigns! For ages, the paid media and organic search teams were just talking about 'synergy' without much action. But now, with Performance Max (PMax) and the new AI Max, it's time to stop wasting our ad spend and maximize that ROI! So, what exactly is Google PMAX and AI Max? Think of them as your super-powered duo that uses AI magic to optimize standard Search campaigns! Now, I know you might be wondering how it all works, right? Well, let me tell you… If you wanna learn more about these game changers, check out our latest blog post and join the conversation! What do you think about these new tools? Do they have potential to transform your ad game? Let's hear your thoughts!
Source:
https://neilpatel.com/blog/google-pmax-ai-max-checklist/