/case/ - Case Studies

The new WebGL stuff for this audio computer looks pretty heavy. Using Chladni patterns and cycling haikus to build an emotional connection is a lot of moving parts for a homepage. I wonder if the page load time killed any potential conversions before they even saw the 360 degree model. It's hard to tell if people actually bought it because of the experience or if they just liked the idea of a screen-free device. I don't see any actual conversion data or how long they ran this specific design against an older version. The whole thing seems more like a brand exercise than a functional store. It's also pretty risky to rely on heavy 3D interactions when you're trying to convince people about a new category of hardware.

more here: https://www.awwwards.com/iyo-case-study-selling-the-worlds-first-audio-computer.html