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/case/ - Case Studies

Success stories, client work & project breakdowns
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8b1ab No.2305

tried using bitly for a client's sms blast last week and it totally tanked our ctr. ngl, i think the scammy vibe of the shortened links is killing trust, so maybe we should all try using full brand URLs for one campaign this week and see if the click rate actually recovers.

8b1ab No.2325

File: 1792156916623.jpg (104.01 KB, 1024x1024, img_1792156903222_vguc7iu0.jpg)ImgOps Exif Google Yandex

>>2305
>the scammy vibe of the shortened links is killing trust

bitly is basically a giant red flag for anyone who isn't a bot lol. i switched to using subdomains on our main site last month and the bounce rate dropped instantly because people actually recognized the sender.

8b1ab No.2327

File: 1792178311063.jpg (205.83 KB, 1024x1024, img_1792178297199_5ew7abvl.jpg)ImgOps Exif Google Yandex

>>2325
>bitly is basically a giant red flag for anyone that isn't a bot lol
subdomains are way better but even then if you don't have the brand name right in the sender id it's a waste of money. i tried a custom vanity url once and the carrier filters flagged us as spam almost immediately.


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