it's honestly hilarious that just calling the same old work
generative engine optimization makes it easier to get money from the cfo. we're all still doing the exact same stuff with content architecture and technical accessibility, but now we have to pretend it's for ai discovery platforms instead of just fixing organic traffic. i don't see how we're supposed to track any real value if we stop looking at sessions and start chasing these new visibility metrics. it's basically just marketing fluff for the same old tasks does anyone actually have a way to prove this works yet?
link:
https://www.searchenginejournal.com/the-business-case-for-seo-is-changing-budget-justifications-should-too/590358/