saw this today and it's actually kind of clever. instead of cutting margins with discount codes they just started listing things like white-glove wrapping and satisfaction guarantees as "free" lines in the order table. apparently it bumped orders by 9% for that gift company.
>Many of them mentioned wanting a discount code to feel like they were getting value for money.it's funny because people are so obsessed with feeling like they won something even if it's just
extra text extra services they were already paying for anyway. i don't know if this works for every niche though. if you're selling something basic, does adding more rows to the checkout just make the whole thing look cluttered and messy?
more here:
https://conversion-rate-experts.com/two-free-services-win-report/