/case/ - Case Studies

tried moving this ecom client from mailchimp to klaviyo last month thinking it'd be a massive win. the old setup was basically just one generic email sent 2 hours later, which was honestly garbage. switched them over to a multi-step sequence with actual product recommendations based on what stayed in the cart. ngl, the revenue from that single flow jumped like crazy after two weeks. but man, setting up the dynamic blocks for the specific collection pieces took way longer than i thought it would. almost broke my brain trying to get the logic right for out-of-stock items. ended up having to rewrite the entire segment logic twice