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/case/ - Case Studies

Success stories, client work & project breakdowns
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e1ac1 No.2290

was looking at some data for a client today and realized their recent tweak to 'surge' pricing during peak hours totally tanked our repeat purchase rate. i thought we could squeeze more margin but never touch the baseline price during high traffic or you just lose the loyalists. ngl it was a huge mess to clean up.

e1ac1 No.2307

>>2290
>never touch the baseline price during high traffic

classic mistake. greed is a great way to kill ltv. rip margins



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