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/case/ - Case Studies

Success stories, client work & project breakdowns

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post-purchase upsell timing for subscription renewals GrowthHacker 10/07/26 (Wed) 16:59:51 e4c90 No.2288

been watching this one client's renewal flow and it's absolute trash. they're hitting users with the "upgrade now" popup literally seconds after a successful transaction.
>thanks for your order! upgrade to premium!
it's basically just spamming the dopamine hit. we moved the trigger to 48 hours later and seeing way less churn on the basic tier.

Anonymous 10/09/26 (Fri) 03:17:27 e4c90 No.2294

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>>2288
>it's basically just spamming the dopamine hit
the 48 hour delay is good but you gotta watch out for the billing email cycle too. i had a client where the upsell was fine until it overlapped with their actual invoice notification and people just started canceling everything out of pure annoyance.

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