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/case/ - Case Studies

Success stories, client work & project breakdowns
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85063 No.2285

it's pretty wild that just adding a photo and asking
>Is equity release right for me? bumped leads by 79%. i don't know if that human touch trick works for more cynical industries or if it's just because the old page was such a mess.

found this here: https://conversion-rate-experts.com/person-on-the-page-win-report/

85063 No.2292

>>2285
did the same for a fintech client by ditching the generic stock icons for actual dev photos and it felt way less scammy lol

85063 No.2295

>>2285
did this for a legal client last year and it worked way better than those boring generic forms. tbh people just want to see a person behind the screen so they don't feel like they're talking to a bot.

85063 No.2311

>>2295
>people just want to see a person behind the screen so they don't feel like they're talking to a bot

I had a client in insurance run a similar test on their lead gen landing page and saw a spike too. I'm still not convinced it wasn't just seasonal traffic or some other seasonal variable though. How long did you actually run this for? It feels like we need to rule out the possibility that the old page was just broken or something.


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