/case/ - Case Studies

been looking at this fluid glass case study and it's mostly just marketing talk. they're talking about using motion studies for things like page transitions and button hovers but i don't see how that actually changes the core experience.
>making complex glazing feel effortless in execution sounds like a nightmare if the dev work isn't there. they're ditching the product catalogue style for something more architectural, which is fine, but it's basically just a fancy way to say they used more white space and big photos. i'm skeptical about how much that 'intentional' path actually helps with conversions though. seems like a lot of effort just to avoid looking like a boring spec sheet. do you think motion studies even matter for a site this simple?

https://www.awwwards.com/fluid-glass-case-study.html