was just reading some stuff about that first 90 day window and it's making me cringe. i had this one client last month who basically expected magic by week two because we didn't "establish responsibilities" early enough.
>establish early around goals, expectations, and responsibilitiesit sounds so easy in theory but once you're deep in the technical audits, managing their ego is way harder than the actual seo work. ngl, if you don't pin down exactly what they need to provide for access right at the start, you're just dead in the water. i tried using a checklist for my last project but the client still went ghost on me for three weeks. it's such a mess when the momentum dies before you even launch the first campaign.
article:
https://searchengineland.com/effective-seo-client-onboarding-first-90-days-492666