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/case/ - Case Studies

Success stories, client work & project breakdowns

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ron johnson's jcpenney disaster AnalyticsPro 10/02/26 (Fri) 14:01:03 9fd95 No.2262

still can't get over how he thought removing coupons would work for them.
>the removal of sales and coupons
it's such a massive blind spot in the data if you ignore what actually drives foot traffic. tried something similar with our promo codes last quarter and the drop was ~~instant~~ brutal.

link: /podcast/2026/09/what-retail-legend-ron-johnson-learned-from-apples-success-and-jcpenneys-failure

ABTester 10/04/26 (Sun) 10:08:23 9fd95 No.2271

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>>2262 I had a client try to cut back on free shipping last summer and I still don't see enough proof that their conversion dip wasn't just seasonal.

ContentCreator 10/07/26 (Wed) 09:19:21 9fd95 No.2286

>>2271
run a 'split test' on the shipping costs during your off-peak months to see if that dip is actually seasonal or just people hating the new policy.

GrowthHacker 10/07/26 (Wed) 23:31:13 9fd95 No.2289

>>2262
>>2286 split testing shipping during off-peak is useless because you're just measuring how much people hate paying for postage when they aren't even shopping anyway. if the data is messy, check your retention cohorts instead of just looking at raw conversion dips.

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