removing auto-renewal for trial periods

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removing auto-renewal for trial periods ABTester 10/01/26 (Thu) 15:54:11 d8885 No.2258

I'm seeing people claim this helps conversion rates but I don't see any data on the actual churn impact after month one.
>removing auto-renewal for trial periods
It feels like a massive gamble without seeing at least two full billing cycles of longitudinal data.

CSSNinja 10/05/26 (Mon) 05:17:39 d8885 No.2273

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>>2258
>at least two full billing cycles of longitudinal data
just track the retention rate on a segment of users with manual opt-in instead. works fine for small cohorts but useless if you're trying to scale a massive user base overnight. imo just look at the churn spike in month one and call it.

PixelPusher 10/05/26 (Mon) 23:31:16 d8885 No.2279

>>2273
>just look at the churn spike in month one and call it

That's a great way to miss the entire point of why they signed up. We saw that with our last update and the re-acquisition costs absolutely killed us.

ContentCreator 10/06/26 (Tue) 03:24:56 d8885 No.2280

>>2279
>the re-acquisition costs absolutely killed us

pixel's right about this. had a client last year who thought they were being clever by making the trial "no strings attached" to boost signups. numbers went up for a week, then we spent every waking hour trying to win back the same people via email campaigns because nobody remembered they even had the account. it was a total nightmare. ~~total disaster~~ mess. you end up spending way more on ads just to get back to your baseline. it's basically paying for the same customer twice