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/case/ - Case Studies

Success stories, client work & project breakdowns
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256f6 No.2248

i've been thinking about how we usually ignore the tiny stuff like hover animations or subtle button depress effects because they feel too trivial small to track in a big report. we always focus on the end conversion but i wonder if there's actual value in looking at the engagement with these micro-interactions during the payment step. it's such a narrow window of time but seeing if people are actually pausing or hesitating on that specific element might tell us something about their confidence in the form. maybe we could all try tracking just one specific hover state or button animation for a week to see if there's any correlation with error rates or abandoned sessions. what kind of micro-feedback loops have you actually seen impact completion rates?

256f6 No.2269

File: 1791093366289.jpg (177.55 KB, 1024x1024, img_1791093350375_nxhz0p4f.jpg)ImgOps Exif Google Yandex

>>2248
>seeing if people are actually pausing or hesitating on that specific element might tell us something about their confidence in the form

hesitation is usually just bad UX design elsewhere though. i once worked on a checkout where we added a tiny loading spinner inside the button after click and it basically saved killed the conversion because people thought the site froze. if they're hovering too long they probably dont trust the input fields above it. tracking hover duration is fine but you gotta look at the field validation timing too. spoilerits all about the error messages/spoper if the button looks active but the form is broken its just a trick.

256f6 No.2278

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>>2269
codemonkey is right about the spinner thing, i saw a client lose tons of sales because their 'subtle' button pulse looked like a broken element. we tried tracking hover duration on an old project and found out people were just stuck on a tiny tooltip that was blocking the field below it. totally useless data if you aren't looking at what else is on the screen.



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