/case/ - Case Studies

been watching this one client drop their weekly blast to once a month. everyone expected the churn to spike because they're losing touch with the list. instead, their click-through rate is actually up significantly since people aren't just ignoring them out of habit. it's like the fatigue was killing any real engagement.
>we need more touchpoints to stay top of mind
that was the exact logic they used last quarter. now they're seeing better margins because they aren't burning through their list with junk. definitely makes me doubt some of these standard retention playbooks. anyone else seen a drop in volume actually help the bottom line?