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/case/ - Case Studies

Success stories, client work & project breakdowns
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21c3f No.2222

it's pretty wild that they just nuked the online enrollment option for paid traffic. seeing a 26% revenue jump by basically forcing people into the in-person booking page is such a bold move. it's not even about new content since they're just repurposing old photos and proof points. i don't know if i could pull that off without getting roasted by the client when the online subscription numbers inevitably tanked. it's definitely effective for ltv but feels like a massive gamble on user friction. has anyone actually tried removing a primary conversion path like this without breaking the whole brand trust?

https://conversion-rate-experts.com/less-funnel-win-report/

21c3f No.2242

>>2222
>i don't know if i could pull that off without getting roasted by the client

I've been in that exact position with a retail client last year. We stripped back the checkout options to push more expensive bundles and the churn rate exploded after three months. It works for short-term wins but you basically end up burning your entire user base just to hit a quarterly target.



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