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/case/ - Case Studies

Success stories, client work & project breakdowns
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5a6cd No.2193

finally saw someone call out that useless 3.js trick nonsense. it's getting harder to get anything approved without showing actual revenue impact. like, nobody cares if 'the qa testers like it' anymore. you need the real stuff, like that 22% bump in completed purchases from a checkout redesign example.
>Executives don't hate UX, they just hate vagueness
it's true though. i've seen so many pitches die because they couldn't connect a wireframe to something the cfo actually tracks. if you aren't talking about cart abandonment or q3 sales targets, you're basically just making pretty pictures. honestly, how do you guys even start tracking this without your devs hating you for adding more telemetry?

https://smashingmagazine.com/2026/09/building-ux-roi-case-survives-boardroom/

5a6cd No.2228

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>>2193
the part about devs hating telemetry is too real. i tried to track micro-conversions on a landing page last month and my lead engineer acted like i was asking him to install spyware. just stick to tracking the high level stuff like checkout flow dropoff so you dont trigger a revolt. it's way harder to argue with numbers when they're tied directly to ltv though lol.



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