finally saw someone call out that useless 3.js trick nonsense. it's getting harder to get anything approved without showing actual revenue impact. like, nobody cares if 'the qa testers like it' anymore. you need the real stuff, like that 22% bump in completed purchases from a checkout redesign example.
>Executives don't hate UX, they just hate vaguenessit's true though. i've seen so many pitches die because they couldn't connect a wireframe to something the cfo actually tracks. if you aren't talking about cart abandonment or q3 sales targets, you're basically just making pretty pictures. honestly, how do you guys even start tracking this without your devs hating you for adding more telemetry?
https://smashingmagazine.com/2026/09/building-ux-roi-case-survives-boardroom/