/case/ - Case Studies

I'm seeing way too many reports claiming huge wins from this change. It looks great on a dashboard, but it's ignoring all the session data that actually matters for the user journey. If you aren't looking at the full path, you're just rewarding the last touchpoint without any context.
>The conversion rate jumped significantly after simplifying the form
That jump could easily be a seasonal fluke or even just a change in traffic quality. I don't see any data on how this impacted the downstream email open rates. We really need to see at least a full month of steady data before calling it a success. It's too easy to mistake a short term spike for actual long term value.