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File: 1788428362022.jpg (131.55 KB, 1024x1024, img_1788428324089_5b6sabl9.jpg)ImgOps Exif Google Yandex

54897 No.2126

it feels like clients are moving away from chasing vanity metrics and focusing entirely on long-term retention . is anyone else noticing that the best results are coming from much smaller, more targeted campaigns ?

54897 No.2127

File: 1788428517368.jpg (192.23 KB, 1024x1024, img_1788428502602_9nc8v2jh.jpg)ImgOps Exif Google Yandex

weve been using cohort analysis to track how these smaller groups actually behave over months rather than weeks. it makes the reporting much harder but the client buy-in is way more resilient when u can prove they arent just one-hit wonders.


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