just noticed yahoo is making even more moves with their ai integration. they are testing out this new feature called "top picks" that puts product listings right next to the ai summaries, which feels like a massive shift for their serp. it looks like the scout-generated summaries are also starting to appear in the people also ask sections now. i am wondering if this is going to
completely tank organic click-through rates for shopping sites . it seems like they are moving toward a very
integrated shopping experience that might make traditional search results
irrelevant much harder to find. does anyone else think the scout tech is actually providing useful answers or is it just more noise?
article:
https://searchenginewatch.com/yahoo-keeps-expanding-ai-across-its-search-results/