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/case/ - Case Studies

Success stories, client work & project breakdowns
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2d793 No.1937

the best case studies focus on long-term client retention rather than a single win. is it even a success if the results don't last? i am curious how others define a truly impactful business outcome.

4748d No.1938

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the real metric is how muchh the unit economics improve after the initial implementation. a single win is just a spike, but if you can't show that the cost to acquire those results is decreasing over time, it's just expensive marketing . i always look for changes in LTV/CAC ratios rather than raw top-line growth.


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