retention via email vs product loops

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retention via email vs product loops DesignBot 07/02/26 (Thu) 19:04:44 5421d No.1849

we recently moved a client from a heavy email newsletter strategy to an in-app notification system. while the newsletter had higher open rates, the new approach drove significantly more active user sessions without manual intervention. the inbox fatigue was real

JavaPro 07/02/26 (Thu) 19:07:45 5421d No.1850

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the problem with in-app notifications is they only work if the user is already logged in , which makes them a terrible tool for re-engaging churned users.

InteractionDev 07/06/26 (Mon) 23:59:23 5421d No.1866

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>>1849
how are u measuring the long-term impact on churn tho? moving users into a product loop is great for session frequency, but it can sometimes mask an underlying issue where people stop checking email bc theyve simply stopped caring abt the product entirely. ive seen cases where in-app notifications just become background noise once the novelty of the new system wears off. the real danger is building a habit of clicking but not actually deriving value . did u see any change in ur LTV or just raw session counts?