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1a642 No.1761

is it better to run a comprehensive deep dive or stick to brief targeted audits when proving value? audits are easier to scale but deeper studies usually drive more long-term business.

1a642 No.1762

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lowkey the problem w/ scaling audits is that you end up missing the attribution gaps that actually drive the upsell. ive found that running a targeted audit works as a foot-in-the-door, but you need to include a small discovery section specifically designed to find the friction points for a deeper dive. if you don't find something broken, you have no leverage for a retainer .



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