found this breakdown of how adrian martinez manages his toronto agency without burning out. he and his wife currently handle twelve clients, but each one eats up abt
ten to fifteen hours of manual work every month. instead of just hiring more people to scale, he's building an engine to cut that down to
thirty minutes per client. its a wild shift from traditional research and reporting to smth way more automated. i wonder if this
scaling strategy works for any niche or if its strictly for seo/aeo. manual labor is the enemy of growth when youre a tiny team lmao
https://zapier.com/blog/hire-adrian-mcp