just saw a piece by matt southern and search engine journal about how google's ask maps is changing things for local seo. it looks like the new system relies on being able to handle queries with multiple specific conditions at once. if your business profile is missing info, you might just vanish from these complex searches entirely. basically, having a
complete profile is no longer optional if you want to show up when users ask nuanced questions. it feels like google is moving toward an engine that needs deep context rather than just keywords. i wonder if this will make
the job of managing local citations even more tedious for agencies. we might need to audit every single attribute in the dashboard soon. are you guys seeing any shifts in your maps traffic yet or is it still too early to tell? it really comes down to data density now.
link:
https://www.searchenginejournal.com/google-ask-maps-updates-how-they-impact-your-business-profile/577542/