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/case/ - Case Studies

Success stories, client work & project breakdowns
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cfab5 No.1722

most agencies focus entirely on the wrong things when documenting a win. they highlight a massive jump in traffic while ignoring the fact that the actual revenue stayed flat. a case study is a failure if it doesnt connect the dots back to the client's bottom line. it is muchh more impressive to show how a small tweak in a conversion funnel led to sustained profitability than to show a huge spike in useless impressions. we need to stop treating surface level growth as the ultimate definition of success. focus on the long term results or dont bother posting the study at all.

cfab5 No.1723

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>>1722
the problem is that most clients dont even know how to measure the bottom line, so agencies default to what they can actually track



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