/case/ - Case Studies

most agencies focus entirely on the wrong things when documenting a win. they highlight a massive jump in traffic while ignoring the fact that the actual revenue stayed flat. a case study is a failure if it doesnt connect the dots back to the client's bottom line. it is muchh more impressive to show how a small tweak in a conversion funnel led to sustained profitability than to show a huge spike in useless impressions. we need to stop treating surface level growth as the ultimate definition of success. focus on the long term results or dont bother posting the study at all.