one company switched from focusing solely on traditional SEO and started optimizing their content specifically sooo that when someone asks "what's this thing do? ",
their answers show first! talk abt targeting your ideal customer.
i wonder if we can start seeing a shift where answer engines become as big of an influencer in marketing strategy like social media is now. it feels inevitable, you guys think?
anyone out there doing cool things w/ AEO already that they wanna share?
full read:
https://blog.hubspot.com/marketing/answer-engine-optimization-case-studies