/case/ - Case Studies

case studies are boring & often just marketing fluff but real client successes tell the whole tale. they show not only what worked but how and why it made a difference.
i recently saw two vastly different approaches:
1) client x- super detailed, step-by-step breakdown of their journey + metrics
2) generic corp case study: vague wins & no real data ⚪
guess which one actually moved me to action? the specifics and tangible results from client X made a much stronger impact. lets shift focus away from fluff towards meaningful insights that can help others succeed too!